When you put fleas in a bottle with a lid, the fleas will initially hit the lid as they jump. Soon, they won’t jump higher than the lid, even after it is removed.
We humans are similar. There are many inconveniences in this world that we take for granted, assuming there’s no better solution.
Entrepreneurship is all about rejecting the status quo and finding better solutions. What are the things that need to be improved, but we’re currently accepting as normal? In other words, what are we being bunch of fleas about?