Somebody should disrupt Glassdoor.
People who are enjoying working at a company usually don’t have time or motivation to go to Glassdoor and write good reviews. Who wakes up one day and thinks “Oh, today I should go to my company’s Glassdoor page and write a positive review”?
People who do take their time to go to Glassdoor and write reviews are often those who are disgruntled or being laid off.
Occasionally the HR department might show up and encourage their employees to go to the Glassdoor page and add some reviews, but at that point writing reviews feels like work, at least to a certain extent.
Every company has at least some good things going, whether it be their mission, culture, or people. Turns out, currently there’s no good place that captures these unique good things happening inside organizations – not the PR or marketing BS on homepages, but real, genuine stories and testimonials from the employee base.
Part of the reason is there’s no good incentive structure in place. If you’re a Yelp reviewer, gaining and maintaining the power reviewer status might be part of the motivation to write accurate reviews. However, the concept of power reviewer is difficult to be established on Glassdoor; one can be a patron of 27 restaurants, but one probably can’t be an employee at 27 different companies.
And the new service’s name could be Brick Window as an homage/pun 🙂