Imagine you’re meeting a VC today and pitching your company. Now, also imagine the VC goes home tonight and tells his or her spouse about the meeting with you.
How do you think the VC would (or should) describe your product to the spouse? Remember, this is for someone who doesn’t have any context, and probably doesn’t have time to listen the whole story.
If you can think of a story version that’s plain and simple — how you want the VC to describe your product to the spouse — perhaps that version should be your pitch in the first place?