MVT before MVP: Founders should do Minimum Viable Testing before building any Minimum Viable Product, whenever possible.
Someone said his biggest regret was to build an app right out of the gate, while he could have tested some of the key product concepts easily using existing software tools.
Alex Kwon is the master of MVT. He pushes out quick experiments on Warpcast (which allows building small apps, such as short text prompts with buttons, on their feed) and applies the findings and learnings to his product.
This works because human psychology works the same in any app. You like what you like, you choose what you prefer, whether it’s a button on a Warpcast post or a button on a mobile app that was developed by three senior software developers.
So it’s a good idea to do MVTs before (or even during the process of) building the MVP.