The introduction of Dall-E2 and Chat GPT has sparked widespread discussions on how generative AI will impact the content creation and storytelling industries.
Obviously there are endless possibilities, but I think one prospect is that AI will ironically drive the growth of human-focused vertical social networks centered around creators and their work — or what I call the proliferation of the “Onlyfans for X” models.
When it comes to the efficiency and productivity of content creation, humans are simply no match for AI, and the gap will only widen exponentially. AI doesn’t need to eat or sleep, and can create infinite variations in a split second.
The good news is, in content creation, the creator and their personal stories often hold equal, if not greater, significance compared to the final product. Take, for instance, the Mona Lisa and its intriguing theft history, or Van Gogh’s self-portrait and its connection to his mental illness.
Often times, the audience wants to go beyond just consuming content and seeks to get to know the creator, their personal stories, and form a personal connection with the creator. AI doesn’t really have unique life stories; human creators do.
For audiences seeking a deeper connection with creators, the Onlyfans model has already proven successful. Expect to see more “Onlyfans for X” models emerge, similar to the rise of “Uber for X” for the online-to-offline businesses in the 2010s, or (rewinding 500 years) the Medici family’s support of talented artists in the 1500s.