Underpromise and Overdeliver
When Mitch Kapor started Lotus 1-2-3 in 1983, he projected the company’s first year revenue as $3M. That was all good, except he was terribly off with his projections. Lotus had the first year revenue of $53M. Two quick thoughts: 1/ Pick the right market. Lotus could have an immense success only because the PC … Continue reading Underpromise and Overdeliver