BlockIt vs Viktor – in the AI era, do less but better.
(Disclaimer: I have zero interest in either company. This is just my personal observation as a user.)
If there’s one AI product I’ve been telling – or bugging, rather – all my friends about, it’s BlockIt.
BlockIt does one thing and only one thing very well: helping you schedule meetings.
But they thought about every possible edge case and built such a simple yet tasteful product. As a user, you don’t have to think. It just works.
Compare that to Viktor. Viktor offers 3,000+ integration points. But as a user, personally it’s hard for me to think of a single moment where I think, “I need to pull in Viktor for this.” Because it can do everything, it’s hard to think of one specific use case.
(This is not shading Viktor in any way – I might be the one who doesn’t know how to use the product, while others might find an immense value in Viktor. I’m just sharing my personal take here.)
AI gives us the capability to do so many things. Thousands of integrations? It’s temping to build it, because you can – AI makes it so easy. But capacity isn’t the same as value.
My take is, in the AI era, doing less but better is the right way to build. Pick one action and build a product that’s so good that users can’t imagine doing it any other way. For me, BlockIt is such a product, and that’s why I couldn’t shut up about it.